Challenge:
I was challenged by my boss at chipotle to create a crewneck with his initials in exchange for some exclusive chipotle merch. He gave me creative freedom
Solution:
For the first design I took inspiration from Chipotle’s packaging. I made the J a pepper and found a font where the V reminded me of a chip. I also took inspiration from their brown paper bags. For the second design I went with a “drippy” theme. In the end he chose the blue drippy crewneck and it is currently being produced by a local small business.
